Today, I own multi-million-dollar businesses and am financially independent, but it wasn’t always that way: I certainly didn’t always used to be good at money, or business and have had to claw my way back from less than zero. I’ve learned the hard way that until I understood my own money story and money identity, I would continue to financially stumble and self-sabotage.
The problem is, for so long I stumbled on my own. There really wasn’t anyone to talk to about it.
That’s because, for women particularly, there is an almighty ick factor when it comes to money and finances. Nice girls don’t talk about it and they certainly don’t say they want more of it. The problem is, if we want to become financially empowered, to have choice, to make societal change, to raise funds for great causes, to reduce the wage gap and look after ourselves in our old age – we kind of need to start financially adulting.
Let’s be clear, I’m not your typical money or business chick. Yes, I’m an accountant, financial advisor and entrepreneur but I’m also a financial wellness advocate, financial coach and occasional therapist as well as an educator, speaker, advisor and multiple business owner. I’m as comfortable talking about scarcity mentality, comparison culture and shame as I am about bank accounts, shares, investing and economics. Oh, and shoes. I can talk shoes for days.
My job is to help people reduce their financial overwhelm, to understand why they behave the way they do with their finances and to help them design a life they’re excited about.
My passion is to help women particularly move from where they are now to a place they didn’t even believe was possible. To become financially empowered and financially well in both their finances and in their business. To have courageous conversations – whether that’s about finances, money, business or one of the many other things we’re avoiding in life.
I have the substance to back up my style. I’m a multi-award winning serial entrepreneur: CEO of A&TA, an award winning Accounting Firm, co-founder of The Money Barre, a financial planning firm for Gen X and Y and the co-founder & Director of Business at Thinkers.inq, an innovative long day Preschool based on creative and critical thinking.
I’ve also written three books. More Money for Shoes, Fabulous but Broke and the global best-seller Unf*ck your Finances.